Elena Martini

Elena is a qualified lawyer specialising in contentious and non-contentious intellectual property, unfair competition, information technology, media, data protection and commercial law.

Professional experience

  • acting for an international furniture design company in copyright infringement and unfair competition proceedings;
  • assisting a leading UK group in the commercialisation and broadcasting of sport contents across internet in launching in Italy its video streaming service dedicated to sports: drafting and negotiation of the licence agreements, of the agreements with the talents/amdassadors, of the agreements for the commercialisation of the service; assistance in the protection of the trademark; consultancy in respect to advertisements;
  • acting for leading companies in the pharmaceutical industry in multi-jurisdictional patent litigation and in drafting and negotiating research agreements and clinical study agreements;
  • acting for a world leading company in the video game and interactive entertainment industry in copyright infringement, trade mark infringement and breach of contract cases;
  • acting for a leading manufacturer of sports cars in trademark litigation;
  • advising leading companies in the telecommunication field in the drafting and negotiation of commercial agreements and in copyright infringement of software proceedings;
  • acting for an Italian company in the cosmetics field in cases concerning trade mark infringement and selective distribution networks;
  • advising a leading US-based company in the medical devices field in relation to commercial agreements, clinical trial agreements and consulting agreements;
  • acting for a leading multinational manufacturer of athletic shoes, apparel and sports equipment in design litigation;
  • acting for a leading company in the electronic field in know-how infringement proceedings;
  • assisting a Swiss company active in the manufacturing and commercialisation of cut crystal in trade mark infringement and domain name infringement cases, including through domain grabbing and domain parking;
  • assisting a leading company in the organisation of concerts in breach of contract proceedings and in the drafting and negotiation of booking and management agreements;
  • advising and acting for a multinational company in the field of electrical and electronic consumer goods in proceedings against consumers;
  • assisting a several companies active in different fields in the realisation of local and international prize competitions;
  • enforcing IP rights through the European Customs seizure regime.

Career

  • 2011-Present: Lawyer – Founding Partner at Martini Manna law firm
  • 2010-2011: Lawyer – Associate at DLA Piper law firm, Milan (IPT Department)
  • 2008-2010: Lawyer – Associate at Trevisan & Cuonzo law firm, Milan
  • 2005-2007: Trainee at Trevisan & Cuonzo law firm, Milan

Publications

  • “Intellectual Property in Electronics and Software” (chapter: Italy), published by Globe Law and Business Ltd in 2019
  • “Online Brand Enforcement” (chapter: Italy), published by World Trademark Review in 2019
  • “Pharmaceutical Advertising” (chapter: Italy), published by Chambers & Partners in 2019

Education

  • 2020: Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator  (distance learning), Yale University
  • 2006: New Technology Law (training course), University of Milan
  • 2005: Law (degree), University of Padua
  • 2004: Law (ERASMUS programme), Universidad de Sevilla, Spain

Associations and groups

  • Member of AIPPI – International Association for the Protection of Intellectual Property
  • Member of LES – Licensing Executives Society
  • Member of INDICAM – Confindustria’s body for the fight against counterfeits
  • Member of the Swiss Chamber of Commerce in Italy

Languages

  • Italian
  • English
  • Spanish

elena.martini@martinimanna.com